Cliche of the Week 93 – Poster Child

May 28, 2012 at 5:07 pm Leave a comment

Facebook was the radiant poster child of the business of social media until a falling share price slapped it in the face.

The phrase poster child appears in news reports about 600 times a month with America having more than its fair share.

Locally, there are only about 20 poster children a month, well behind North America’s tally.

“As it completes one of the largest initial public offerings ever, Facebook is being held up as the poster child for many things for a new era of social media, for a new way advertisers can reach consumers, and for start-ups that stay cool even as their founders become billionaires.” (Toronto’s The Globe and Mail, May 17.)

“The poster child of mobile banking is Kenya, where some 14 million people now save and send money using M-Pesa, a telephone-based banking system.” (The Economist, May 19.)

Not all uses are positive: “Seven years ago, the nation’s eighth-largest city (San Diego) was a poster child for fiscal mismanagement.” (The Associated Press, May 11.)

And a story about a pregnant woman given 50,000-volt shocks with a taser gun for refusing to sign a speeding ticket: “It has turned Ms (Malaika) Brooks into a poster child for police brutality.” (The Independent, May 18.)

Cliche of the Week appears in The Australian newspaper Mondays. Cliches in the media are tracked across the world using Factiva and Dow Jones Insight.

Chris Pash’s book, The Last Whale, a true story set in the 1970s, was published by Fremantle Press in 2008.

Entry filed under: Cliche of The Week. Tags: , , .

Cliche of the Week 92 – Speculation is Rife Cliche of the Week 94 – Minor Miracles

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