Cliche of the Week 67 – World-Class

October 17, 2011 at 10:38 am Leave a comment

With a World Cup in New Zealand, the rugby is not only the best in the world but is populated by world-class players, teams and coaches.

The phrase world class when connected to rugby has enjoyed a fourfold surge in journalistic usage during the World Cup to about 200 times a week.

However, in the bigger world of news there are more than 3000 “world-class” people and items each week, many of them leaking to news pages from press releases.

“(Will) Genia isn’t just world class — he’s the best half-back in the world” (The Age, October 11).

“Colin Slade and Adam Thomson are world-class, no question about that. But they’re not in the same stratosphere as Carter and McCaw and never will be regardless of game time'” (Bay of Plenty Times, October 8 ).

“The precommitment funding was an important milestone in the development of the world-class ore body” (The Gold Coast Bulletin, October 13).

“With views over Lavender Bay, this 211sq m luxury apartment offers world-class living” (Mosman Daily, October 13).

“Member for Whitsunday Jan Jarratt said the state government was committed to ensuring all Queenslanders had access to a world-class ambulance service” (Daily Mercury, Mackay, October 13).

Cliche of the Week appears in The Australian newspaper Mondays. The usage of cliches in the media is tracked across the world using Factiva and Dow Jones Insight.

 Chris Pash’s book, The Last Whale, a true story set in the 1970s, was published by Fremantle Press in 2008

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Entry filed under: Cliche of The Week.

Cliche of the Week 66 – Quality Journalism Byline Madness – The hunt to find the best of the best clichés

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