Cliche of the Week 46 – On the go

May 23, 2011 at 10:44 am Leave a comment

Life on the go is jogging while viewing movies using a device that also identifies “healthified” foods and tells you where to go on a romantic date.

On the go, a phrase favoured in press releases about advances in mobile technology, is now found more than 2000 times a week in the mainstream media.

The label means to be busy, as in a young man on the go, but is more likely to be associated with an article about Apple Inc or other gadget magic shops.

“A picture is worth a thousand words indeed — especially when you’re on the go, can’t be bothered to type and aren’t quite sure what you should be searching for to begin with.” (Los Angeles Times, May 15)

“This co-operation enables Nokia to offer a range of devices aimed at different segments of the market, to meet the growing user demand for internet connection on the go.” (The Philippine Star, May 16)

“For many, these healthified foods have become the new health food. Many Americans are willing to pay a premium for ready-to-eat, ready-to-heat and on-the-go foods.” (New York Times, May 15)

“Barcelona, Buenos Aires and Miami top a list of 29 cities that attract single men on the go.” (Chicago Tribune, May 15)

 “Is it a sign of the new asceticism at BAE Systems that chief executive Ian King does not have any lunch when we meet at lunchtime? Apparently not – simply, he says, that he has been on the go since 5am and needed to eat earlier.” (The Daily Telegraph, May 16)

Cliche of the Week appears in The Australian newspaper Mondays.

(Chris Pash’s book, The Last Whale, a true story set in the 1970s, was published by Fremantle Press in 2008)

Entry filed under: Cliche of The Week. Tags: , , , , , .

Cliche of the Week 45 – New Normal Cliche of the Week 47 – Run for your money

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