Cliche of the Week 35 – Doing it Tough

March 7, 2011 at 10:03 am Leave a comment

Many are doing it tough and, going forward, we must dig deep to ensure working families are given safe haven.

 The rest of the world isn’t ‘doing it tough’ or at least doesn’t use the phrase as often as in Australia; at least 60 times a week, mainly in newspapers.

 Politicians radiate voter empathy by pointing to Aussie battlers ‘doing it tough’ but the phrase is also applied to other parts of society.

“Even more so when many Australians are doing it tough and can argue they are being priced out of AFL games.” (The Advertiser, March 1)

 “Among the most unimpressed are the steel makers who are already doing it tough at the moment.” (ABC, February 27)

 “Myer has struggled with credibility issues since it floated and shock downgrades do little to help the cause, particularly when it has been obvious for some time that retailers are doing it tough.” (The Age, February 8 )

“Our dairy farmers are the best in world, but they are doing it tough.” (The Courier-Mail, February 8 )

“The quarterly report on business outlook released this week said the state’s (SA) much vaunted mining boom was yet to arrive and manufacturers were doing it tough.” (The Australian, January 29)

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Entry filed under: Cliche of The Week. Tags: , , , , , .

Cliche of the Week 34 – Eye-popping Cliche of the Week 36 – Fast-paced

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