Cliche of the Week 34 – Eye-popping

February 27, 2011 at 10:42 pm Leave a comment

Eye-popping events occur so often that reporters record them at least 60 times a week in the mainstream media.

Sports writers use the adjective as a replacement for “amazing” or “striking” but it also appears in the business, arts, travel and culture sections.

“Trades handled by SecondMarket Inc, SharesPost Inc and other market makers specialising in privately held shares are conveying eye-popping valuations on some companies while disclosing little about their financial results.” (The Wall Street Journal, February 24)

“For eight years, government officials turned to Dennis Montgomery, a California computer programmer, for eye-popping technology that he said could catch terrorists.” (The New York Times, February 20)

“I’ve bungee-jumped four times on four continents and trust me, you never get used to that feeling of imminent death, rescued at the last moment by the eye-popping recoil.” (The Globe and Mail, February 17)

“Surely no future Olympics can hope to match the scale of Beijing’s staging in 2008, from the staggering mass choreography of the opening ceremony to the eye-popping Bird’s Nest stadium.” (The Guardian, February 15)

Cliche of the Week appears in The Australian newspaper Mondays.

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Entry filed under: Cliche of The Week. Tags: , , , , , , , .

Cliche of the Week 33 – Uphill Battle Cliche of the Week 35 – Doing it Tough

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