Cliche of the Week 24 – In the Pipeline

November 7, 2010 at 10:16 pm 1 comment

Those pipelines promising new projects, customers and rivers of gold have sprung a leak and infected mainstream news gatherers.

Going forward, these tubes to the future should be safety-checked regularly.

In the pipeline“, classic corporate-speak for “planned”, appears in the media globally up to 2000 times a week.

“Bank chiefs have said in recent months there is a significant backlog of business loans in the pipeline but customers were not yet confident enough to finalise lending,” (Dow Jones International News, October 27).

“There are a number of five-star hotels in the pipeline,” (Times of India, October 25).

“San Juan Capistrano, California-based Axio Power Inc, another privately held concern with about 500 megawatts of projects in the pipeline,” (Reuters News, October 20).

“Mr Ong said 110 productivity projects in companies from sushi restaurants to ammunition makers, have been approved. Another 80 are in the pipeline,” (Straits Times, Oct 27).

“Work is well under way for Hidden Valley’s new drag strip and there is already talk in the pipeline of what this has in store for the Northern Territory,” (The West Australian, October 27).

Cliche of the Week appears in The Australian newspaper Mondays.

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Entry filed under: Cliche of The Week. Tags: , , , , , .

Cliche of the Week 23 – Broad Daylight Cliche of the Week 25 – Rushed to the scene

1 Comment Add your own

  • 1. Tony Richardson  |  November 8, 2010 at 12:56 am

    A great phrase for ‘not done yet’.

    The $50 I owe you is in the pipeline.

    It sound like something is happening when nothing really is.

    Reply

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