Cliche of the Week 17 – Multitasking

September 22, 2010 at 10:17 pm Leave a comment

Multitasking is a corporate curse that has infected the real world. But can anyone concentrate long enough to finish a single job well?

The term, originally from the computer world, has come to mean anything with more than one purpose and anyone who has more than one task.

Multitasking appears in the mainstream media 100 times a week. In the blog and web world it’s more like 2500.

“The younger you are, it seems, the more your media consumption finds you multitasking.” (The Guardian, August 20)

“It is only the middle-aged, like the 50-year-old plastic surgeon who drove off a cliff in California last week while texting about the view, who don’t seem to be able to keep up with the new multitasking world.” (The Sunday Times, August 22).

“Five key pieces for any style-savvy mama’s wardrobe: a long Lycra tank top, a pair of leggings, a pair of maternity jeans, a multitasking black dress — empire waist is preferable — and a black maternity pencil skirt.” (Omaha World Herald, August 30)

“An effort to help out multitasking parents everywhere, it `makes preparing a nutritious and yummy meal (with both an appetiser and entree) easy,’ the pitch went.” (The New York Times, September 15)

Read the Cliche of the Week in The Australian  newspaper on Mondays.

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We are pleased to announce the world’s top cliches Cliche of the Week 18 – Emotionally Charged

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