Cliche of the Week 9 – Safe Haven

July 25, 2010 at 11:53 pm 6 comments

Working families seeking safe haven from election-speak should be moving forward.

That’s the same as going forward, an example of fuzzy middle-management jargon infecting the media.

Nothing like an election to bring out imprecise hip phrases. Julia Gillard’s use of moving forward in the first two days of the election campaign put usage in the hundreds, but slipped away when the cliche was recognised as such.

In non-election weeks, the phrase appears in reporting in Australia about 80 times a week and globally 1800. If we include going forward, the figure is about 5000 times a week globally.

Read the full Cliche of the Week in The Australian newspaper on Monday’s.

Global usage of ‘Safe Haven’ according to Dow Jones Factiva:

Usage in Australia of ‘moving forward’ according to Dow Jones Factiva:

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Entry filed under: Cliche of The Week. Tags: , , , , , , .

Cliche of the Week 8 – Heavy Lifting Cliche of the Week 10 – Fair Dinkum

6 Comments Add your own

  • 1. Larry Buttrose  |  July 26, 2010 at 12:08 am

    Help! I want a safe haven from the safe havens!

    Reply
  • 2. Maryanne Khan  |  July 26, 2010 at 6:28 am

    where exactly is this safe haven, wherever it is, I’m heading off (another hateful cliche’ )

    Reply
  • 3. Peter Arnold  |  July 27, 2010 at 11:24 pm

    It wouldn’t be much of a haven if it wasn’t safe now would it?

    Reply
    • 4. chrispash  |  July 27, 2010 at 11:27 pm

      exactly!

      Reply
  • 5. Cliche of the Week 11 – Anytime Soon « Chris Pash  |  August 8, 2010 at 11:49 pm

    […] 8, 2010 Moving forward, we are unlikely to see change anytime soon in the written usage of […]

    Reply
  • 6. Cliche of the Week 35 – Doing it Tough « Chris Pash  |  March 7, 2011 at 10:03 am

    […] Many are doing it tough and, going forward, we must dig deep to ensure working families are given safe haven. […]

    Reply

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